Interactivity

http://www.adidas.com/uk/homepage.asp

The home page is very full. It is all divided into different shaped blocks that roll out when scrolled over to give more details. They have good continuity through font and colour. It is very full and has alot of action good images for their sub sections.

The home page is very full. It is all divided into different shaped blocks that roll out when scrolled over to give more details. They have good continuity through font and colour. It is very full and has a lot of action good images for their sub sections.

This is however a very big website and takes quite a lot of time to navigate and load, to where you would like to look.

The whole site is very sensitive to mouse movement, it doesn't have a liberal rollover area on clickable items as it is a drop out menu, and it often disappears quite quickly and easily.

It is very clearly labeled in its sub sections and it uses a lot of clean white space in their frames to block everything.

There is a section where by you can watch workout video. This then gets you active and wanting their clothes to work out in. This range is very stylish and trendy. They are also extremely fashionable as Adidas like every other chimerical brand has now affiliated themselves to a run way designer to their line. Adidas has affiliated itself to the very popular and renowned designer Stella McCartney This is sure to inspire any lady looking at this range and it sure impresses me.

Additionally they then have an interactive area where you can develop your own shoes and sporting kit for your team. From personalising your shoe fit to colour and design of the show and entire outfit.

Definitely have some time on your hands if you wish to have a proper look through this website as it takes time.