Dolls for Girls

This site is very clear but still directs for its target audience very well. This is aimed at girls and finding toys that girls will like. The site is pretty and pink. They have a main toolbar at the top with 5 sections - then within each section you are able to link to a lot more things such as in the 'fun for girls' tab, you can link to additional 5 links for more to offer, also with a listing link bar on the right and boxed subsections through the rest of the page . They also offer buying online so as to access their product immediately.

This is a very extensive site, and I think it would be very easy to navigate for young girls and then also be interactive enough for them to browse with a parent for purchasing purposes.

The colour are very girly, they do not have an extensive palette, but have rather taken to using colour gradient through the site. They have also centralised their content with then either white or their main pink as background colour.

I think there is also a wide appeal as this brand is linked to very prominent sponsors such as HBO and books and TV characters are featured through the site so they get a wide range of publicity to bring someone to this site.

http://www.americangirl.com/index.php